Privacy Policy
Last updated: 9 July 2026
Afile Digital (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights under the Protection of Personal Information Act, 2013 (POPIA).
1.Who We Are (Responsible Party)
For the purposes of POPIA, Afile Digital is the Responsible Party for your personal information.
- Trading name
- Afile Digital
- Information Officer
- Aphile Ntando
- Country
- Republic of South Africa
- 073 539 5409
- Website
- afiledigital.co.za
2.Information We Collect
We collect personal information only when you voluntarily provide it or when it is collected automatically through your use of our website.
Information you provide
When you use our contact form, your browser compiles the following and transmits it to us via WhatsApp:
- Full name (required)
- Email address (required)
- Phone number (optional)
- Company or business name (optional)
- Service of interest (optional)
- Your message (optional)
Important: Our contact form does not submit data to a server or database. The information is passed directly to WhatsApp and becomes part of a WhatsApp conversation between you and us. WhatsApp processes this data according to their own privacy policy.
Automatically collected information
When you visit our website, we may collect anonymous analytics data through Google Analytics, including:
- Pages visited and time spent
- Device type, browser, and operating system
- General geographic region (city/country level)
- Referring website or search term
This data does not identify you personally.
3.How We Use Your Information
We use your information only for the following purposes:
- To respond to your enquiries and provide quotations for our services
- To deliver the digital services you have engaged us for
- To understand how visitors use our website and improve the experience
- To comply with our legal obligations under South African law
We will not use your information for unsolicited marketing without your explicit consent.
4.Legal Basis for Processing (POPIA)
We process your personal information on the following grounds as set out in POPIA:
- Consent: You voluntarily provide information when completing our contact form.
- Legitimate interest: We use anonymous analytics to improve our website and services.
- Contract performance: Where you have engaged our services, we process information necessary to fulfil our obligations to you.
5.Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share information with the following service providers who assist us in delivering our website and services:
- WhatsApp (Meta): Contact form messages are transmitted via WhatsApp. Meta processes this data under their own privacy policy.
- Google Analytics: Anonymous usage data is shared with Google for website analytics.
- Vercel: Our website is hosted on Vercel's infrastructure. Data may pass through their servers in accordance with Vercel's privacy policy.
We may also disclose your information if required by South African law, a court order, or to protect our legal rights.
6.Data Retention
- Contact messages received via WhatsApp are retained as WhatsApp conversation history. You may request deletion of our copy at any time.
- Google Analytics data is retained for 26 months in line with Google's default settings.
- We do not operate a separate database of customer personal information.
7.Your Rights Under POPIA
As a data subject under POPIA, you have the following rights:
- Right to access: Request a copy of the personal information we hold about you.
- Right to correction: Request that we correct inaccurate personal information.
- Right to deletion: Request that we delete your personal information (where legally permitted).
- Right to object: Object to the processing of your personal information.
- Right to complain: Lodge a complaint with the Information Regulator of South Africa.
To exercise any of these rights, contact us via WhatsApp on 073 539 5409.
Information Regulator of South Africa
Website: www.justice.gov.za/inforeg
Email: inforeg@justice.gov.za
Tel: 010 023 5207
8.Cookies
Our website uses cookies — small text files stored in your browser — for the following purposes:
- Analytics cookies: Google Analytics sets cookies to collect anonymous usage data so we can understand how our website is used.
- Preference storage: We store your cookie consent preference in your browser's local storage (not a cookie) so we don't show the banner on every visit.
You can control or delete cookies through your browser settings. Disabling analytics cookies will not affect your ability to use our website.
9.Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, alteration, or misuse. However, no transmission of data over the internet can be guaranteed to be completely secure, and we cannot warrant the security of information you send to us.
10.Third-Party Websites
Our website may contain links to third-party websites (including client sites in our portfolio). We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies independently.
11.Cross-Border Data Transfers
Some of our service providers (including Google and Meta/WhatsApp) process data outside of South Africa. Where this occurs, we rely on those providers' own compliance frameworks and contractual commitments to ensure an adequate level of protection consistent with POPIA.
12.Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in law. Material changes will be noted with an updated date at the top of this page. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
13.Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:
- WhatsApp: 073 539 5409
- Website: afiledigital.co.za/contact